Web 2.0 is actually a name used to differentiate the distinction between the early standards of web page design used when the Internet first became publicly well known, and the distinct changes made to website design beginning around 2001. Keep reading for further specifics about Web 2.0, what exactly it is and the way it changed all sorts of things.
The Origin of the Term “Web 2.0”
The term “web 2.0” was initially used throughout a 2004 brainstorming session among Tim O’Reilly and MediaLive International. These folks were dealing with the fact that the world wide web had changed and developed into something different than it was previously. They decided to call this group of modifications Web 2.0, and that’s what they referred to as the conference these folks were creating: The Web 2.0 Conference.
The phrase went viral (though no one was using the term “viral” in reference to the Web back in those days). Shortly, everyone was offering their new Web 2.0 design.
Precisely what Web 2.0 Isn’t
Web 2.0 isn’t an up-to-date form of an operating system or software package, however it got its name depending on the tradition of labeling each concurrent system or program with a number (for instance, OS X version 10.8 replaced OS X version 10.7).
Though O’Reilly called it Web 2.0, it isn’t much like referring to Apple’s latest. It’s a much bigger concept. The Internet didn’t just go in one “version” to a second “version.” Instead, the complete way of doing things transformed. The “version” of the Web is consistently evolving.
What precisely Web 2.0 Is
Looking for people began buying home computer systems during the early 2000s, and technologies made it possible to affordably improve storage, speed and power, the web began to organically evolve to interact with the people. For instance:
Britannica Online was extremely popular in the early days of public Internet use. People were excited that they could find all the information from an encyclopedia right from home. Now, Wikipedia provides a vast, encyclopedic database full of details. The big difference? Wikipedia is created by the public-anyone can make, add to or edit a Wikipedia page. Britannica was merely a set of web pages with facts about them-Wikipedia is interactive.
Web 2.0 offers better content material. Google Maps are a good example. Rather than just pulling up an area map and searching at it, you can zoom in and out and even see a street view.
What Web 2.0 Means for Marketing
It’s inadequate to have a website with just a few static pages on it. People expect to find rich content. How-to videos, a blog where clients can read about your industry and comment, an interactive Google map to demonstrate customers your location are only a few examples.
Advertising and marketing goes beyond your internet site now. Participating in social media such as Facebook, Twitter, LinkedIn, Pinterest as well as other sites is a great way to interact with clients online. You’ll also discover that your visitor’s assessment and rate your company online on sites such as Yelp!
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